External communication starts with a strong internal foundation
Your external brand promise only works if it matches your internal reality. If you promise to be “fast and personal,” internal collaboration needs to reflect that.
Your 3-step approach
- Translate brand values into internal behavior
- Involve employees in defining that behavior
- Compare external feedback with internal experience
Example: If you promise a 24-hour response time externally, make sure your internal teams reply within four hours.
